Signs have long been used to advertise local businesses and inform people of what they can expect to find in a particular building on the high street. From the old swinging sign over the saloon in the wild west to the modern billboard towering next to the highway – they’re designed to convey a message in the hopes of bringing greater success to your business.
In this post we are going to explore 5 ways in which a high-quality and well-executed business sign can boost your earning potential and help take your enterprise to the next level – here’s how:
1 – Easier to Locate / Identify
Signs are perfect for helping people to pinpoint your establishment, particularly if you’re located just off the high-street. The more creative you get with your design the better, as you’ll want to do all that you can to draw people off the street effectively and into your store.
2 – Who You Are
Your sign says everything about who you are as a brand, what your business represents and what customers can expect from you. A high-quality sign is an excellent way of delivering a certain message. You should always endeavour to keep it in great condition, regularly clean it and so on – first impression’s and all that, right?
3 – For Exciting Events
Quality signs aren’t just for shop fronts and high-streets, you can also use them to advertise upcoming events and so much more. Say for example you own an extreme sports shop which sells surfboards and skateboards and you have a sale event or you’re celebrating a new brand release; some graffiti stickers and signs in the right locations can work wonders.
4 – Grabbing Customers Attention
Want to get ahead of your competition and start drawing more traffic through your business, which may have otherwise been heading elsewhere? A well designed and thoughtfully placed sign is perfect for doing just that!
5 – Encourage Online Interaction
The beauty of living in this internet age, with state-of-the-art mobile phones which allows all your potential customers and your target audience instant access to your social media outlets at a few clicks of a button, is that you can use signs to increase your following! Incorporate your website URL and your social media handles in order to attract more attention, and you can even add a QR code for people to scan and engage with.
Again, a well-optimised sign located in an opportune area can attract new customers to your business on a daily basis, even if it’s only online interaction, for now, it all helps. Take your business to the next level and use every potential advantage to yours in order to get ahead of your competition. Simply put, well-designed and top quality signage is a great way of doing just that!